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ABOUT THIS DOCUMENT
Southern New Castle County (SNCC) is the one of the most rapidly developing areas of New Castle
County (NCC). Over 90% of the NCC development in the next 30 years is expected to occur in SNCC. We
face many problems, but government agencies and elected officials sometimes lack the political will or
awareness necessary to ensure the protection of our quality of life. In response to these problems, the
Southern New Castle County Alliance (SNCCA) assists community activists organize to influence
decisions-makers, policy, and public perception on matters related to our area. The SNCCA also assist
with organizing advocacy efforts to influence change that improves these problems. These activities are
vital to the protection of our quality of life in SNCC.
This Community Advocacy Guide describes some of the basic elements of being a community activist -
organizing, influencing decision-makers, media work, and message development - all from a community
perspective. It will provide useful tips on how we SNCC residents can be more effective, as well as
identify some of the common mistakes we sometimes make. It is hoped that this document will enhance
our activity and experiences as advocates of our communities and our quality of life in SNCC.
Much of the content of this document is based on a publication of the Seattle Audubon Society titled an
Activist Toolkit: A Citizens Guide to Protecting the Environment. We would like to thank Lauren Braden,
author of the original Activist Toolkit for granting permission for us to use her work to guide us through the
challenging public policy issues effecting our communities. We hope that many of the issue we address as
community advocates will also include protection of environmental resources, a common goal of both
organizations.
This document is to be used for grassroots community advocacy by the 501 c (4) not-for-profit
SNCCA and by the communities of SNCC, Delaware. It is not to be used for profit.
For additional information about the SNCCA or to obtain a copy of this document please contact:
Southern New Castle County Alliance
706 Vance Neck Road
Middletown, DE 19709-0359
Or e-mail Dave Carter at davidctr@aol.com
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